Marketing and Research Consulting for a Brave New World
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Dec

12

Recency planning in a digital age…my lunch with Erwin

In: advertising, digital marketing, media, path to purchase
1 Comment

How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age

Oct

14

How research used game theory to prove computers are still the most important digital screen

In: digital marketing, market research, marketing, media
Comments Off on How research used game theory to prove computers are still the most important digital screen

I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.

Oct

7

Guidebook now available: Brand building in a digital, social, and mobile age

In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Sep

22

New Marketing Questions Drive New Research Approaches

In: advertising, branding, market research, marketing, media
2 Comments

Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.

Jun

13

Cross platform measurement…how ESPN is moving the chains

In: advertising, media
Comments Off on Cross platform measurement…how ESPN is moving the chains

No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.

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