Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach
Apr
20
What the Best Metric in Sports Analytics Tells Marketers About Ad Effectiveness
In: A/B tests, addressabale advertising, addressable marketing, advertising, baseball, marketing mix modeling, marketing ROI, media, media planning
3 Comments
Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales
Jan
19
Just released…a new media planning model that improves ROI by 50%
In: addressabale advertising, addressable marketing
Comments Off on Just released…a new media planning model that improves ROI by 50%
Target the Movable Middle…consumers with a mid-range probability of buying your brand.
Dec
9
Marketers number one priority for 2021…the loss of identifiers
In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments
3 response strategies for when Chrome stops supporting third party cookies.