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Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
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Target the Movable Middle…consumers with a mid-range probability of buying your brand.

3 response strategies for when Chrome stops supporting third party cookies.

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.