Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.
Jun
27
When advertising appears to fail is it really just a measurement problem?
In: advertising, digital marketing, Marc Pritchard, market research, marketing mix modeling, marketing ROI, Multi Touch Attribution
1 Comment
Apr
3
The uses and abuses of stat testing marketing data
In: confidence intervals, market research, stat testing, statistics
Comments Off on The uses and abuses of stat testing marketing data
Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!
Feb
6
Why does marketing fail so often and how can we do better?
In: advertising, data driven marketing, media, Mobile marketing Association, programmatic advertising, targeting
2 Comments
Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
May
1
Marketing practice changing as retailers become MarTech companies
In: advertising, Amazon, customer journey, data driven marketing, digital marketing, facebook, google, shopper journey, shopper marketing, targeting, Walmart
Comments Off on Marketing practice changing as retailers become MarTech companies
Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.