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Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

The uses and abuses of stat testing marketing data

In: confidence intervals, market research, stat testing, statistics
Comments Off on The uses and abuses of stat testing marketing data

Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.