Marketing and Research Consulting for a Brave New World
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Dec

11

Even for beloved brands, path to purchase is a marketing battlefield

In: advertising, big data, content marketing, customer journey, customer relationships, data driven marketing, digital marketing, market research, marketing, media, mobile, path to purchase, programmatic advertising, shopper insights, shopper journey, shopper marketing
2 Comments

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

Nov

20

Conclusive proof that social media data predict sales…now what?

In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Nov

17

Harnessing the new marketing ATOM

In: advertising, big data, content marketing, market research, marketing, media, programmatic advertising
2 Comments

A truly transformational part of digital marketing is that brands can now become Media, attracting their own audiences.Researchers need new metrics to guide brand as media success.