Marketing and Research Consulting for a Brave New World
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Dec

18

Hot topics for 2018 and 4 top Marketing and Research priorities for 2019

In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

Jan

23

Predictions from 5 years ago, how did I do?

In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
Comments Off on Predictions from 5 years ago, how did I do?

Six predictions from 2011 about the future of marketing that have come true.

Oct

7

Guidebook now available: Brand building in a digital, social, and mobile age

In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Aug

2

Tools that will help you manage social media information overload

In: facebook, futures, social media, twitter
2 Comments

I am connected to thousands via social media to stay ahead of marketing developments. Here are the tools and resources I use to prevent information overload.