How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.
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Blogroll
Aug
17
How do you build brand meaning in a digital age?
In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments
Jan
16
How data-driven is your marketing RESEARCH?
In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments
As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.
Sep
16
Six things marketers should do differently in an era of first party data
In: advertising, big data, digital marketing, facebook, market research, social media, twitter
4 Comments
First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.
Apr
22
What can big data tell us that we do not already know?
In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment
Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.
Mar
5
How marketing and marketing research can act on the promise of big data
In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments
How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.