Six predictions from 2011 about the future of marketing that have come true.
Jan
23
Predictions from 5 years ago, how did I do?
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Jan
29
Four Marketing Innovation Lessons from McDonald’s all day breakfast success
In: food and beverage, innovation, marketing
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When your offerings are designed around operational efficiency,you lose sight of consumer wants.
Apr
28
The 5 point purchase intent question sucks…or does it?
In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments
New product failure rates are unacceptably high but is the fault of bad research or the media strategy?
Mar
9
Clients have unmet needs, yet you can’t get a meeting. Why?
In: innovation, market research, research, Research is Cool, research transformation
5 Comments
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!