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Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take

Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

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Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

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