Marketing and Research Consulting for a Brave New World
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Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.

Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take

Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales