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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

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Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

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Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

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