Marketing and Research Consulting for a Brave New World
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Ehrenberg-Bass researchers readily admit that consumers are heterogeneous in their brand preferences. Yet, they ignore the possibility that consumers also vary in their expected responsiveness to advertising even though they are mathematically linked.

Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.

Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take

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