Marketing and Research Consulting for a Brave New World
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

If we can Moneyball baseball, why not marketing and marketing research?

In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Baseball has amazing assets to on which to rebuild its brand. In the movie City Slickers, around the campfire one the friends said, “When my father and I had nothing else to talk about, there was always baseball” True dat.