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Advertising’s role at helping customers to know how to think about your brand.

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

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