Marketing and Research Consulting for a Brave New World
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Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
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Target the Movable Middle…consumers with a mid-range probability of buying your brand.

3 response strategies for when Chrome stops supporting third party cookies.

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)

Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

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