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The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

My body of most disruptive work, all in one place, available for free download

Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
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Target the Movable Middle…consumers with a mid-range probability of buying your brand.

3 response strategies for when Chrome stops supporting third party cookies.

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

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