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Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

My body of most disruptive work, all in one place, available for free download

Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
Comments Off on Just released…a new media planning model that improves ROI by 50%

Target the Movable Middle…consumers with a mid-range probability of buying your brand.

3 response strategies for when Chrome stops supporting third party cookies.

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