It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.
Dec
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U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.