Marketing and Research Consulting for a Brave New World
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Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.

Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

3 response strategies for when Chrome stops supporting third party cookies.