A new approach to contrast Movable Middle and broad reach media planning theories proves which is best.
Aug
23
Are you doing all you can to retain your own customers?
In: brand trackers, customer relationships, customer retention, market research, media planning, Repeat rate, targeting
Comments Off on Are you doing all you can to retain your own customers?
Necessary for brand growth is growing your customer base, but don’t assume your top advertising goal is to attract new customers. The best way to grow your customer base is through increased retention.
Mar
17
How marketers can consistently out-perform the average
In: brand marketing, data driven marketing, MRX, ROAS, targeting
1 Comment
Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.