Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach
Jun
6
Sharpening marketing…the difference between segments and audiences and why it matters
In: audiences, media, segments, targeting
2 Comments
Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.
Dec
9
Marketers number one priority for 2021…the loss of identifiers
In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments
3 response strategies for when Chrome stops supporting third party cookies.
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)
Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target