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Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

3 response strategies for when Chrome stops supporting third party cookies.

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

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