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Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

3 response strategies for when Chrome stops supporting third party cookies.

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

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