Marketing and Research Consulting for a Brave New World
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

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