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The best measure of your brand being poised for growth or decline is your Markov repeat rate

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Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

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