Markov matrix is a powerful brand prediction for market share, trends, and brand penetration
Jan
30
The brand prediction powers of the Markov switching matrix
In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments
Feb
13
Which KPI is your best leading indicator of brand health?
In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments
The best measure of your brand being poised for growth or decline is your Markov repeat rate
Jul
15
Disruptive marketing ideas from my body of published work
In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments
My body of most disruptive work, all in one place, available for free download
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)
Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target