Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)
Jun
28
Lies, damned lies, and marketing statistics
In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments
Here are 4 marketing “truths”, only one of which is true. Can you guess which one?
Mar
16
Why brand equity matters even to performance marketing
In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments
Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.
Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments
Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.