Jun

28

Lies, damned lies, and marketing statistics

In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Mar

16

Why brand equity matters even to performance marketing

In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Apr

13

Brand Loyalty, the link between attitudes and behavior…20 years later

In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.