Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
Mar
9
Clients have unmet needs, yet you can’t get a meeting. Why?
In: innovation, market research, research, Research is Cool, research transformation
5 Comments
Jan
16
From fractured insights to holistic understanding
In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Jul
30
Seven ways marketing research can become strong
In: branding, Research is Cool, research transformation
6 Comments
Marketing research’s impact is blunted because it often gets brought into the process too late. Research must become viewed as “strong”; as embracing action and feeling accountable for business results, being future focused, a thought leader while staying true to the rigor of proven research processes.
Jun
29
What’s a Researcher Like Me Doing in a Place Like This?
In: advertising, branding, innovation, listening, Research is Cool, research transformation
Comments Off on What’s a Researcher Like Me Doing in a Place Like This?
Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.
Apr
28
One of the biggest challenges Research faces is getting kids jazzed up about it as a career. Yet the funny thing is that what we do is cool, we just don’t market ourselves very well. I had a conversation with a marketing professor who said, “If I ask my marketing class of 50 how many […]