Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Feb
14
Relating consumer segmentation and high performing audiences
In: advertising, big data, data driven marketing, digital marketing, programmatic advertising, research transformation
Comments Off on Relating consumer segmentation and high performing audiences
Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.
Dec
4
Marketing and research hot topics for 2016 and 6 priorities for 2017
In: advertising, behavioral economics, big data, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, Mobile marketing Association, MTA, Multi Touch Attribution, path to purchase, research transformation, shopper journey
2 Comments
6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.
Oct
8
The future of research, by one of its agents of change
In: big data, data driven marketing, digital marketing, market research, research transformation, social media
Comments Off on The future of research, by one of its agents of change
The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .