Sep

29

What Oliver Anthony Can Teach Us About Brand Building

In: brand building, brand loyalty, brand marketing, brand positioning, brand strategy, Oliver Anthony, Primal Branding
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By all known yardsticks for what a brand is, Oliver Anthony is more than a performer, he is a brand.

Mar

18

How do you want your customers to think about your brand?

In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
Comments Off on How do you want your customers to think about your brand?

Advertising’s role at helping customers to know how to think about your brand.

Jul

7

Brand-building…what brand beliefs can you really move?

In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
5 Comments

Turn trackers into a predictive tool… input ad spending increases and alternative attributes