Marketing is not like slicing off a chunk from a loaf of bread where you get more in a bigger chunk. At some point, as you strive for more reach, you are moving ad impressions from high Movable Middle audiences to low Movable Middle audiences…not a good deal.
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Apr
3
The uses and abuses of stat testing marketing data
In: confidence intervals, market research, stat testing, statistics
Comments Off on The uses and abuses of stat testing marketing data
Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!