Marketers must learn brand building in performance marketing environments as advertising options shift from brand environments toward performance environments in an AI age.
Jun
11
Where the advertising landscape is headed by 2030 and why (and what to do about it)
In: advertising, AI, brand marketing, Netflix, OpenAI, performance marketing, Retail media
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Jun
24
Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it
In: addressable marketing, advertising, brand marketing, MMA Global, Movable Middle, performance marketing
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Forged in math and proven in practice, we now know broad reach media plans don’t enhance brand advertising — they undermine it. Stop splitting your media strategy. Brand and performance both improve by targeting audiences rich in Movable Middles. If interested, please contact me: joel@rubinsonpartners.com
Nov
19
Carry over effect of prior years of brand advertising on today’s sales
In: advertising, advertising effectiveness, advertising long term effects, Ally Bank, brand building, brand equity, brand marketing, Dynata, TransUnion
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Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.
Sep
29
What Oliver Anthony Can Teach Us About Brand Building
In: brand building, brand loyalty, brand marketing, brand positioning, brand strategy, Oliver Anthony, Primal Branding
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By all known yardsticks for what a brand is, Oliver Anthony is more than a performer, he is a brand.