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Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Markov matrix is a powerful brand prediction for market share, trends, and brand penetration

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

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