Marketing and Research Consulting for a Brave New World
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Oct

3

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
Comments Off on The short and long of advertising…what marketers and researchers need to know

Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

Feb

20

Four targeting strategies that build stronger brands

In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

Sep

9

How Netflix will transform brand marketing when it offers advertising

In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

Apr

15

Framework for managing brand vs performance advertising

In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.