Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Oct

3

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
Leave a Comment »

Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

Feb

20

Four targeting strategies that build stronger brands

In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

Sep

9

How Netflix will transform brand marketing when it offers advertising

In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

Apr

15

Framework for managing brand vs performance advertising

In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.