Marketing and Research Consulting for a Brave New World
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New Evidence…The Power of Movable Middle Targeting Across Sectors

In: ad waste, brand marketing, MMA Global, Mobile marketing Association, Movable Middle, ROAS, Viant
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Movable Middles are up to 23 TIMES more responsive paid media. Show this to your CFO the next time your ad budget is challenged.

Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Markov matrix is a powerful brand prediction for market share, trends, and brand penetration

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
Comments Off on The short and long of advertising…what marketers and researchers need to know

Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

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