Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.
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Blogroll
Feb
20
Four targeting strategies that build stronger brands
In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments
Sep
9
How Netflix will transform brand marketing when it offers advertising
In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments
Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.
Apr
15
Framework for managing brand vs performance advertising
In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments
The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.