Marketing and Research Consulting for a Brave New World
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

My body of most disruptive work, all in one place, available for free download

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

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