What marketing analytics can borrow from my simulation approach worked for predicting the 2024 presidential election.
Nov
6
How my model beat Nate Silver at predicting the 2024 election results
In: data science, marketing analytics, marketing ROI, Presidential election, synthetic data
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Apr
20
What the Best Metric in Sports Analytics Tells Marketers About Ad Effectiveness
In: A/B tests, addressabale advertising, addressable marketing, advertising, baseball, marketing mix modeling, marketing ROI, media, media planning
3 Comments
Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales
Jan
19
Is it time for a new kind of approach to estimating ad effectiveness?
In: A/B tests, advertising, baseball, Bayes, marketing mix modeling, marketing ROI, media, MTA, nate silver
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.
Jul
15
Disruptive marketing ideas from my body of published work
In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments
My body of most disruptive work, all in one place, available for free download
Oct
30
How marketers can successfully on-board multi-touch attribution
In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
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The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.