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The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

My body of most disruptive work, all in one place, available for free download

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.