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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

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