Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales

Advertising’s role at helping customers to know how to think about your brand.

Test and learn…you’re testing but are you really learning?

In: A/B tests, advertising, causality, DISQO, Google ghost ads, RCT tests
Comments Off on Test and learn…you’re testing but are you really learning?

A/B testing can adjudicate a controversy about directing ad investment. But if not done right it becomes fake news.

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
Comments Off on The short and long of advertising…what marketers and researchers need to know

Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

Turn trackers into a predictive tool… input ad spending increases and alternative attributes

MORE »