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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

Turn trackers into a predictive tool… input ad spending increases and alternative attributes

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)

Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

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