Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Aug
29
The next sea change in marketing is coming fast. Are you ready?
In: advertising, Amazon, branding, consumer segmentation, customer journey, data driven marketing, digital marketing, marketing, Walmart
1 Comment
Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.
Jan
23
Predictions from 5 years ago, how did I do?
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
Comments Off on Predictions from 5 years ago, how did I do?
Six predictions from 2011 about the future of marketing that have come true.
Jan
29
Four Marketing Innovation Lessons from McDonald’s all day breakfast success
In: food and beverage, innovation, marketing
Comments Off on Four Marketing Innovation Lessons from McDonald’s all day breakfast success
When your offerings are designed around operational efficiency,you lose sight of consumer wants.