In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
Jul
14
What marketing research must do differently in a data driven age
In: big data, concept testing, data driven marketing, digital marketing, programmatic advertising, research, research transformation
5 Comments
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Mar
9
Clients have unmet needs, yet you can’t get a meeting. Why?
In: innovation, market research, research, Research is Cool, research transformation
5 Comments
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
Jan
16
From fractured insights to holistic understanding
In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…