It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Jun
27
When advertising appears to fail is it really just a measurement problem?
In: advertising, digital marketing, Marc Pritchard, market research, marketing mix modeling, marketing ROI, Multi Touch Attribution
1 Comment
Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.
Jan
30
Four marketing trends that researchers need to know about
In: advertising, Amazon, brand equity, consumer segmentation, customer journey, data driven marketing, digital marketing, DMP, market research, marketing mix modeling, media, Mobile marketing Association, MTA, Multi Touch Attribution, research transformation, segmentation, shopper insights, shopper journey, Walmart
2 Comments
As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.
Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
Comments Off on Top 4 marketing and analytics priorities for 2018
Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.