Marketing and Research Consulting for a Brave New World
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Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Six predictions from 2011 about the future of marketing that have come true.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Researchers…are you connected to the new Brain of Marketing?

In: data driven marketing, digital marketing, DMP, market research, marketing mix modeling
Comments Off on Researchers…are you connected to the new Brain of Marketing?

The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

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