Marketing and Research Consulting for a Brave New World
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Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

What does marketing to the journey actually mean? (and what it will take)

In: advertising, customer journey, data driven marketing, digital marketing, DMP, unified IDs
Comments Off on What does marketing to the journey actually mean? (and what it will take)

Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

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