Marketing and Research Consulting for a Brave New World
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Oct

30

Marketers…don’t just ask if the data are good, ask are the data useful?

In: advertising, big data, consumer segmentation, data quality, data science, digital marketing, market research
1 Comment

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Dec

31

Hot marketing and research topics in 2014 chosen by my readers

In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
Comments Off on Hot marketing and research topics in 2014 chosen by my readers

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Sep

30

When surveys behave badly…and what to do about it

In: big data, data quality, market research
4 Comments

Four reasons that surveys can produce garbage data and four pieces of advice to get valid and useful results

Dec

30

Six marketing research wake-up calls in 2009

In: data quality, listening, media, research, research transformation, shopper insights
8 Comments

Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.

Dec

18

Getting the most out of online research

In: data quality, research
3 Comments

Internet research has some huge advantages. It is not only faster and less expensive; it offers an environment that is more native to our digital, interconnected world. We must not shy away from finding the best way of harnessing the more realistic environment that internet research can offer.

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