In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.
Sep
21
The future has to look like digital. It can’t go the other way
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
1 Comment
Jul
14
What marketing research must do differently in a data driven age
In: big data, concept testing, data driven marketing, digital marketing, programmatic advertising, research, research transformation
5 Comments
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Apr
28
The 5 point purchase intent question sucks…or does it?
In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments
New product failure rates are unacceptably high but is the fault of bad research or the media strategy?