Marketers must learn brand building in performance marketing environments as advertising options shift from brand environments toward performance environments in an AI age.
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Jun
11
Where the advertising landscape is headed by 2030 and why (and what to do about it)
In: advertising, AI, brand marketing, Netflix, OpenAI, performance marketing, Retail media
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May
19
Decoding advertising’s future…the Math, AI, wave
In: advertising, advertising effectiveness, AI, ChatGPT, Generative AI, Math, Movable Middle, targeting
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Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.