2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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Sep
9
How Netflix will transform brand marketing when it offers advertising
In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments
Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.
May
9
The future of multi-touch attribution
In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment
MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.
Nov
28
Rethinking how to build brands…beyond linear TV
In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments
The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.
Jun
12
How marketers can survive the zombie apocalypse called GDPR
In: advertising, Amazon, ARF, data driven marketing, digital marketing, facebook, GDPR, google, MTA, Multi Touch Attribution
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GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.