Marketers must learn brand building in performance marketing environments as advertising options shift from brand environments toward performance environments in an AI age.
Jun
11
Where the advertising landscape is headed by 2030 and why (and what to do about it)
In: advertising, AI, brand marketing, Netflix, OpenAI, performance marketing, Retail media
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Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
Sep
9
How Netflix will transform brand marketing when it offers advertising
In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments
Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.
May
9
The future of multi-touch attribution
In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment
MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.