How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
Feb
16
Fixing a Brand called Marketing Research
In: digital marketing, DMP, market research, research transformation, social media
3 Comments
Dec
7
Hot marketing and research topics in 2015 and 2016 priorities
In: brand equity, customer journey, data driven marketing, digital marketing, market research, marketing, media, shopper journey, social media
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The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers
Oct
8
The future of research, by one of its agents of change
In: big data, data driven marketing, digital marketing, market research, research transformation, social media
Comments Off on The future of research, by one of its agents of change
The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .
Aug
17
How do you build brand meaning in a digital age?
In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments
How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.
Jun
15
From descriptive insights to predictive insights
In: advertising, big data, data driven marketing, data science, digital marketing, facebook, market research, research transformation, social media
2 Comments
Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.