Marketing and Research Consulting for a Brave New World
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Mar

27

Marketing thinking, fast and slow

In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
1 Comment

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

Feb

21

6 Killer Insights from Digital and Social Data

In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

Nov

20

Conclusive proof that social media data predict sales…now what?

In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Sep

16

Six things marketers should do differently in an era of first party data

In: advertising, big data, digital marketing, facebook, market research, social media, twitter
4 Comments

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Apr

22

What can big data tell us that we do not already know?

In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

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