Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.
Apr
3
The death of organic Facebook impressions has done marketers three big favors
In: advertising, digital marketing, facebook, social media
2 Comments
Nov
11
Breaking the curse of marketing incrementalism
In: facebook, innovation, market research, marketing, social media, twitter
1 Comment
The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.
Nov
1
A recent blog by Forrester claims Facebook is letting marketers down, but exhibits an astounding lack of understanding of how Facebook presence benefits brands.