Marketing and Research Consulting for a Brave New World
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Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.

A recent blog by Forrester claims Facebook is letting marketers down, but exhibits an astounding lack of understanding of how Facebook presence benefits brands.

Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.

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