Marketing and Research Consulting for a Brave New World
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My body of most disruptive work, all in one place, available for free download

Turn trackers into a predictive tool… input ad spending increases and alternative attributes

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

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