Advertising’s role at helping customers to know how to think about your brand.
Mar
18
How do you want your customers to think about your brand?
In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
Comments Off on How do you want your customers to think about your brand?
Jul
15
Disruptive marketing ideas from my body of published work
In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments
My body of most disruptive work, all in one place, available for free download
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Jun
27
When advertising appears to fail is it really just a measurement problem?
In: advertising, digital marketing, Marc Pritchard, market research, marketing mix modeling, marketing ROI, Multi Touch Attribution
1 Comment
Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.