Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Advertising’s role at helping customers to know how to think about your brand.

My body of most disruptive work, all in one place, available for free download

Turn trackers into a predictive tool… input ad spending increases and alternative attributes

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.