Marketing and Research Consulting for a Brave New World
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The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Researchers: there are 7 drivers of growth. how do you stack up?

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

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