2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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Aug
14
The new marketing science of targeting
In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.
Jun
28
Lies, damned lies, and marketing statistics
In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments
Here are 4 marketing “truths”, only one of which is true. Can you guess which one?
Jun
28
From Pleasantville Marketing to technicolor
In: advertising, digital marketing, media, mobile, programmatic advertising, segmentation
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Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!
Jan
23
Predictions from 5 years ago, how did I do?
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Six predictions from 2011 about the future of marketing that have come true.