Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales

2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!