Six predictions from 2011 about the future of marketing that have come true.
Jan
23
Predictions from 5 years ago, how did I do?
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Aug
30
Why you should NOT follow Procter’s latest marketing advice
In: advertising, consumer segmentation, data driven marketing, digital marketing, market research, programmatic advertising, research transformation
9 Comments
Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.
Aug
10
Digital marketing, like you’re running for President
In: advertising, branding, consumer segmentation, digital marketing, DMP, facebook, market research, programmatic advertising
2 Comments
Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.
Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments
Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
Mar
17
Five principles for how advertising NOW works
In: advertising, ARF, digital marketing, programmatic advertising
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ARF-inspired insights proving advertising works especially if you think integrated, programmatic.