Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.
Mar
16
Why brand equity matters even to performance marketing
In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments
Dec
4
Marketing and research hot topics for 2016 and 6 priorities for 2017
In: advertising, behavioral economics, big data, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, Mobile marketing Association, MTA, Multi Touch Attribution, path to purchase, research transformation, shopper journey
2 Comments
6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
Mar
27
Marketing thinking, fast and slow
In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
1 Comment
Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.