Jan

23

Predictions from 5 years ago, how did I do?

In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Six predictions from 2011 about the future of marketing that have come true.

Feb

16

Fixing a Brand called Marketing Research

In: digital marketing, DMP, market research, research transformation, social media
3 Comments

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

Jan

29

Four Marketing Innovation Lessons from McDonald’s all day breakfast success

In: food and beverage, innovation, marketing
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When your offerings are designed around operational efficiency,you lose sight of consumer wants.

Apr

22

What can big data tell us that we do not already know?

In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.