Marketing and Research Consulting for a Brave New World
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Jul

20

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Jan

23

Predictions from 5 years ago, how did I do?

In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Six predictions from 2011 about the future of marketing that have come true.

Feb

16

Fixing a Brand called Marketing Research

In: digital marketing, DMP, market research, research transformation, social media
3 Comments

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

Jan

29

Four Marketing Innovation Lessons from McDonald’s all day breakfast success

In: food and beverage, innovation, marketing
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When your offerings are designed around operational efficiency,you lose sight of consumer wants.

Apr

22

What can big data tell us that we do not already know?

In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

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