Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Jan
23
Predictions from 5 years ago, how did I do?
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Six predictions from 2011 about the future of marketing that have come true.
Feb
16
Fixing a Brand called Marketing Research
In: digital marketing, DMP, market research, research transformation, social media
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How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
Jan
29
Four Marketing Innovation Lessons from McDonald’s all day breakfast success
In: food and beverage, innovation, marketing
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When your offerings are designed around operational efficiency,you lose sight of consumer wants.