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Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Six predictions from 2011 about the future of marketing that have come true.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

Four Marketing Innovation Lessons from McDonald’s all day breakfast success

In: food and beverage, innovation, marketing
Comments Off on Four Marketing Innovation Lessons from McDonald’s all day breakfast success

When your offerings are designed around operational efficiency,you lose sight of consumer wants.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

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