Marketing and Research Consulting for a Brave New World
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Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.

The best measure of your brand being poised for growth or decline is your Markov repeat rate

My body of most disruptive work, all in one place, available for free download

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

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