Jan

30

The brand prediction powers of the Markov switching matrix

In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments

Markov matrix is a powerful brand prediction for market share, trends, and brand penetration

Mar

18

How do you want your customers to think about your brand?

In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
Comments Off on How do you want your customers to think about your brand?

Advertising’s role at helping customers to know how to think about your brand.

Jul

7

Brand-building…what brand beliefs can you really move?

In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
5 Comments

Turn trackers into a predictive tool… input ad spending increases and alternative attributes