Movable Middles are up to 23 TIMES more responsive paid media. Show this to your CFO the next time your ad budget is challenged.
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- Are you doing all you can to retain your own customers?
- New Evidence…The Power of Movable Middle Targeting Across Sectors
- Decoding advertising’s future…the Math, AI, wave
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- The brand prediction powers of the Markov switching matrix
- Over 26 years, evidence for targeting your advertising impressions
- Retail Media…coming on like a freight train
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Jun
13
New Evidence…The Power of Movable Middle Targeting Across Sectors
In: ad waste, brand marketing, MMA Global, Mobile marketing Association, Movable Middle, ROAS, Viant
Comments Off on New Evidence…The Power of Movable Middle Targeting Across Sectors
May
19
Decoding advertising’s future…the Math, AI, wave
In: advertising, advertising effectiveness, AI, ChatGPT, Generative AI, Math, Movable Middle, targeting
1 Comment
Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.
Jul
15
Disruptive marketing ideas from my body of published work
In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments
My body of most disruptive work, all in one place, available for free download
Jul
7
Brand-building…what brand beliefs can you really move?
In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
5 Comments
Turn trackers into a predictive tool… input ad spending increases and alternative attributes