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Jul
15
Disruptive marketing ideas from my body of published work
In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments
Jul
7
Brand-building…what brand beliefs can you really move?
In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
4 Comments
Turn trackers into a predictive tool… input ad spending increases and alternative attributes