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Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Five principles for how advertising NOW works

In: advertising, ARF, digital marketing, programmatic advertising
Comments Off on Five principles for how advertising NOW works

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.