Marketing and Research Consulting for a Brave New World
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Apr

3

The death of organic Facebook impressions has done marketers three big favors

In: advertising, digital marketing, facebook, social media
2 Comments

Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.

Jan

8

In the age of data-driven marketing, create a post-demographics media strategy

In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

Oct

29

Why don’t consumers always buy their preferred brand?

In: branding, digital marketing, facebook, market research, social media, twitter
3 Comments

Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.

Oct

7

Guidebook now available: Brand building in a digital, social, and mobile age

In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Jun

11

Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

In: advertising
Comments Off on Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

The ARF chose the right theme for its AM8.0 conference…measuring the unmeasured. As smartphones and tablets disrupt how people use media to be entertained, learn things and to shop, the measurement gap is increasing. How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman […]

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