Marketing and Research Consulting for a Brave New World
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May

15

Marketers and media getting that synching feeling

In: advertising, digital marketing, media, mobile
Comments Off on Marketers and media getting that synching feeling

In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth

Mar

14

From mind marketing to behavior marketing

In: advertising, digital marketing, facebook, social media
Comments Off on From mind marketing to behavior marketing

Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.

Jan

8

Marketing simplification

In: customer experience, market research, marketing
3 Comments

Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.

Dec

13

Six 2013 new year’s resolutions for marketing and insights

In: digital marketing, facebook, market research
1 Comment

6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.

Oct

22

Marketers need to start thinking of their brands as media

In: branding, media, social media
3 Comments

Brands no longer compete just on features and functional benefits. They are now media, competing for lifestyle, entertainment, and a sense of belonging to build their audiences.

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