Marketing and Research Consulting for a Brave New World
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Necessary for brand growth is growing your customer base, but don’t assume your top advertising goal is to attract new customers. The best way to grow your customer base is through increased retention.

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

The uses and abuses of stat testing marketing data

In: confidence intervals, market research, stat testing, statistics
Comments Off on The uses and abuses of stat testing marketing data

Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!

Researchers: there are 7 drivers of growth. how do you stack up?