How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
Jun
27
When advertising appears to fail is it really just a measurement problem?
In: advertising, digital marketing, Marc Pritchard, market research, marketing mix modeling, marketing ROI, Multi Touch Attribution
1 Comment
Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.
Apr
3
The uses and abuses of stat testing marketing data
In: confidence intervals, market research, stat testing, statistics
Comments Off on The uses and abuses of stat testing marketing data
Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!
Oct
3
Marketing research sellers and buyers…why are you not growing?
In: digital marketing, GDPR, growth, market research, research transformation, segmentation
2 Comments
Researchers: there are 7 drivers of growth. how do you stack up?
Jan
30
Four marketing trends that researchers need to know about
In: advertising, Amazon, brand equity, consumer segmentation, customer journey, data driven marketing, digital marketing, DMP, market research, marketing mix modeling, media, Mobile marketing Association, MTA, Multi Touch Attribution, research transformation, segmentation, shopper insights, shopper journey, Walmart
2 Comments
As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.