Marketing and Research Consulting for a Brave New World
Subscribe via RSS

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

« PREVIOUSMORE »