Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.
Aug
30
Why you should NOT follow Procter’s latest marketing advice
In: advertising, consumer segmentation, data driven marketing, digital marketing, market research, programmatic advertising, research transformation
9 Comments
Aug
10
Digital marketing, like you’re running for President
In: advertising, branding, consumer segmentation, digital marketing, DMP, facebook, market research, programmatic advertising
2 Comments
Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.
Jun
28
Reinventing audience creation and consumer segmentation in a digital age
In: advertising, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, research transformation, shopper marketing
Comments Off on Reinventing audience creation and consumer segmentation in a digital age
Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments
Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
Feb
16
Fixing a Brand called Marketing Research
In: digital marketing, DMP, market research, research transformation, social media
3 Comments
How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age