The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.
Jan
22
Researchers…are you connected to the new Brain of Marketing?
In: data driven marketing, digital marketing, DMP, market research, marketing mix modeling
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Dec
7
Hot marketing and research topics in 2015 and 2016 priorities
In: brand equity, customer journey, data driven marketing, digital marketing, market research, marketing, media, shopper journey, social media
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The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers
Nov
25
One simple marketing metric? MASB and marketers need to keep looking
In: brand equity, branding, consumer segmentation, data driven marketing, digital marketing, market research
7 Comments
The new MASB brand metric won’t make marketing better. Here is the preferred alternative
Oct
8
The future of research, by one of its agents of change
In: big data, data driven marketing, digital marketing, market research, research transformation, social media
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The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.